Our 5-Point, Quality-Driven Flower Selection Process Sets Us Apart
Our product selection process is the cornerstone of our success and is what sets us apart from other flower clubs. Here’s how we do it:
1. 60 Years in the Floral Industry Ensures Quality, Variety, and Freshness
With over 60 years collective experience in all aspects of the floral industry, our designers know where to find the best quality blooms, when to buy them, and which flowers travel best.
2. We Buy Only Top Quality Blooms
Flowers are graded by a number of factors including the actual size of the bloom, its luminosity, color vibrancy, stem strength and sturdiness, bloom count per stem, and how much the bloom has opened. We purchase only top quality blooms from highly respected farms.
3. Our Buyers Travel to Top Flower-Growing Regions
We’ve traveled extensively to top flower growing regions in Colombia, Equator, Costa Rica and Holland visiting and touring farms and meeting their owners. We’re inspecting post flower harvesting facilities, ensuring that proper refrigeration and hydration systems are in place, and verifying that strict grading systems are maintained.
4. We Build Strong Relationships with Growers and Importers
Absolutely critical to consistently delivering quality floral products are the relationships we’ve developed over the years. They ensure that quality will not suffer when Mother Nature doesn’t cooperate and other buyers have to settle for inferior blooms.
5. We Buy Flowers Where They Grow Best
All flower types thrive in different climates and knowing where to buy each type is key to maintaining our high quality standards. We buy orchids from New Zealand and Thailand, Lilies from Ecuador and Holland, and proteas from California’s high deserts.
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